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Selected identity
| Use | Selected identity |
|---|---|
| Company name | Renner Interaktiv GmbH |
| Customer-facing venue brand | Traunsee Escape |
| Search listing | Traunsee Escape - Escape Rooms bei Gmunden |
| Tagline | Zwischen Berg und See beginnt euer Abenteuer. |
Decision date: 19 August 2026.
Canonical public identity: Traunsee Escape - Escape Rooms bei Gmunden: Zwischen Berg und See beginnt euer Abenteuer.
Traunsee Escape is the primary public brand. Escape Rooms bei Gmunden is the descriptive search-listing suffix, and Zwischen Berg und See beginnt euer Abenteuer. is the customer-facing tagline. Room names sit beneath this master brand and may cover cinematic adventure, family adventure and darker thriller themes without changing the venue identity.
Usage rules
- Use Traunsee Escape on the venue, website, booking journey, vouchers, advertising and customer communication.
- Use Traunsee Escape - Escape Rooms bei Gmunden as the preferred website/search title where a descriptive suffix is useful.
- Use Zwischen Berg und See beginnt euer Abenteuer. as the tagline. Keep the final period in prose; it may be omitted in a compact logo lockup.
- Use Renner Interaktiv GmbH for the planned legal operator, contracts, invoices, official applications and the future website imprint. The legal name is not the customer-facing venue brand.
- Do not use
Escape Houseas the current project name. It may remain only in historical technical paths and when referring to the separate Vorchdorf competitorEscape-House. The earlierAXIOMconcept remains discarded. - Keep individual room names subordinate to the Traunsee Escape master brand.
Remaining external checks
- Confirm acceptance and registration of Renner Interaktiv GmbH in the Austrian formation and Firmenbuch process.
- Complete Austrian and EU trademark screening for Traunsee Escape before committing major brand spend. The escape-room IP and trademark position records why the generic concept and descriptor are available while the selected brand and room names still require clearance.
- Secure and document the chosen domains and social handles.
- Apply the selected identity consistently to permanent signage, the website and business stationery before creating the Google Business Profile.